Cookie Policy

Last updated: September 17, 2026. Applies to visitors located in the United States.

1. Introduction

Our website, https://www.tristate-ortho.com (“the website”), uses cookies and similar technologies (referred to here as “cookies” for convenience). Some cookies are placed by third parties we’ve engaged, such as analytics and advertising providers. This page explains what cookies are used on our website and what choices you have.

We do not sell your personal information for money. However, some of the advertising and analytics cookies described below may be considered a “sale” or “sharing” of personal information under Indiana’s Consumer Data Protection Act (ICDPA) because of how broadly those terms are defined under the law. You have the right to opt out of this. You can do so at any time using the Cookie Preferences link in the footer of any page on our site, which lets you turn off non-essential (statistics and marketing) cookies. To exercise any other rights described in Section 6 below, or if you have questions about this policy, please contact us using the details in Section 7.

2. Types of cookies we use

2.1 Necessary / functional cookies

These cookies allow core parts of the website to work — for example, keeping you logged in to your account, remembering your cookie preference, and basic security protections. These are placed regardless of consent because the site cannot function properly without them.

2.2 Statistics cookies

These cookies help us understand how visitors use our website (which pages are visited, how long people stay, etc.) so we can improve the experience. We use Google Analytics for this.

2.3 Marketing / tracking cookies

These cookies are used to measure the effectiveness of our advertising and, in some cases, to show relevant ads. We use Google Ads and Microsoft Advertising (Bing/UET) conversion tracking, and Microsoft Clarity for visual session analytics.

3. Cookies placed on this website

This list reflects the cookies actually used on tristate-ortho.com. Third-party durations are the standard periods published by each provider and may change on their end from time to time.

Necessary / Functional

Name Provider Purpose Expiration
wordpress_logged_in_* Tri-State Orthopaedics (WordPress) Keeps a logged-in admin/staff session active Session / until logout
wordpress_test_cookie Tri-State Orthopaedics (WordPress) Checks whether the visitor’s browser accepts cookies Session
wp-settings-*, wp-settings-time-* Tri-State Orthopaedics (WordPress) Remembers admin dashboard display preferences (staff only) 1 year
wfwaf-authcookie-* Wordfence (security plugin) Site security / firewall authentication Session
tso_consent Tri-State Orthopaedics Remembers your cookie/tracking preference 1 year

Statistics

Name Provider Purpose Expiration
_ga Google Analytics Distinguishes unique visitors 2 years
_ga_<container-id> Google Analytics Persists session state for Google Analytics 4 2 years
_gid Google Analytics Distinguishes visitors on a shorter-term basis 24 hours
_clck Microsoft Clarity Remembers a visitor’s Clarity user ID across visits 1 year

Marketing

Name Provider Purpose Expiration
_gcl_au Google Ads Stores ad click information to measure conversions 90 days
_gcl_ls Google Ads Supports Google Ads conversion linking 90 days
_uetsid, _uetsid_exp Microsoft Advertising (Bing UET) Tracks visits across pages for ad conversion measurement Session / ~24 hours
_uetvid, _uetvid_exp Microsoft Advertising (Bing UET) Recognizes a returning visitor for ad measurement ~13 months

4. How consent works on this site

When you first visit, we assume consent for these cookies is granted, consistent with Indiana’s opt-out model — except where your browser sends a Global Privacy Control signal, which we honor automatically. You can change your choice at any time using the Cookie Preferences link at the bottom of every page. Opting out disables statistics and marketing cookies going forward; necessary/functional cookies are unaffected, since the site cannot work properly without them.

5. Managing cookies in your browser

Separately from the choice above, you can use your browser’s own settings to block or delete cookies, or to be notified when a cookie is set. Check your browser’s Help section for instructions. Please note the site may not function properly with all cookies disabled.

6. Your rights with respect to personal data

You have the right to:

  • request access to the personal data we hold about you;
  • object to our processing of your data;
  • request a copy of your data in a commonly used format;
  • request correction or deletion of your data, or that we restrict its processing; and
  • opt out of the sale/sharing of your data or the use of sensitive personal information, as described above.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing certain requests.

7. Contact details

Tri-State Orthopaedics
225 Crosslake Drive, Evansville, IN 47715
United States
Website: https://www.tristate-ortho.com
Email: tgussler@tristate-ortho.com
Phone: (812) 477-1558